7/1/2023 0 Comments Stand Out by Dorie Clark![]() ![]() “Work hard” is the most common advice for getting ahead - which seems perfectly reasonable, even noble, at first glance. Part of this is because there’s been a decline in what’s being spent in research and development, but a lot of it can be traced to Americans carrying on with a “business as usual” attitude about how to succeed that’s been passed down from our parents and grandparents. The United States has been the foremost pacesetter of global business culture for almost as long as anyone alive today can remember, but its influence has been noticeably slipping in recent years. In episode 419 of The Art of Charm, we talk to Dorie Clark, author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, about the importance of discovering and promoting your personal brand and standing out in a modern marketplace filled with other people trying to do the same. If you keep your head down, nose pressed against the task at hand, not only will you miss everything going on around you, but everything will miss you. In the modern business world, the puritan work ethic that got our parents and grandparents ahead just isn’t enough to ensure success anymore. If someone works so hard that they fall over in the office after hours when everyone’s gone home, does he make a sound? Not if he hasn’t been networking and somehow making a connection with others to remind them of the value of this hard work. ![]()
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